Finished Leadbeater, still mulling…
So. Dipping toes in tricky territory and popping heads above parlous parapets now. What with all this twittering bleeting and blog-trotting, foisting opinions on Fastfude…..most chuffed to be ‘Desked‘ – but why? Leadbeater does a leadbetter job than I could on analysing this instinct to just spew observation and dilutions thereof into cybersphere. It’s a heady cocktail, the urge to scribble, the need to connect, stir in a soupçon of information junkie, need-to-know nosey-beak and gadget geek, factor in the desire for feedback and peer-applause, and you’ve got your serial blogger right there. Perhaps it taps into the diarist, the documentarian, the habitual observationalist in a certain profile. You know the type, 200 years ago we’d have been cataloguing butterflies in big culottes. Hey whats the bets ‘culottes’ is a hot tag?
I tweet therefore I am, I blog therefore I’m heard. Albeit by the two people a day who bizarrely google ‘mens pointy shoes’. I’m not kidding, if you want to direct traffic to anywhere, I recommend liberally peppering the text with ‘free porn’ and ‘mens pointy shoes’. (Note to self: Crash out quick bloggette tagged ‘free porn’)
There is a perversity in the Norn Iron psyche that delights in knocking the block off any bap foolish enough to poke itself above the parapet…notwithstanding I attempted a considered and (I thought) informative piece on Fastfude on the merits of Twitter. The indie-kids seemed a little vague on it’s potential, and I was possibly a little piqued at being categorised by a common noun like ‘twats’ (© my-angel-rocks) However, for my efforts, I earned myself this from Shane In Craigavon:
“I can tell you that you are some slut character from some 20s buke who was hangin round with a jock, but got mowed down by the metaphorical ‘American Dream’, or somethin bulshitty like that…”
Have to be impressed he identified the obscure character from the ‘Gatsby whose moniker I blether under, but still. Decided not to encourage him and let it slide. Poor lad clearly has his own problems, he lives in Craigavon for starters, and is probably stressed out by his mocks. But what I really should have posted was “now now charmer, this is not the forum to be schmoozing the ladies. Theres dedicated sites for that sort of thing you know”
or “Listen Pal, if you knew me you’d get the symmetry ok?”
I really have been giving this all a lot of thought. It started with the business networking, then there was Leadbeater, then the blog and then along came twitter. -Next thing I’m at Open Coffee Lisburn and in danders alaninbelfast. It was most fascinating, to meet in the flesh what I suspect I had largely regarded as an abstract electronic concept. As I said at the time, I felt like I had stepped through the wardrobe and was gazing at Narnia (I know I know, me and five blokes having a coffee in Lisburn, I know. But it was early and I had a bit of a hangover so things had a hyper-real aspect that morning)
Anyway, here’s what I posted on Fastfude. Not sure who I convinced, Shane In Craigavon hasnt been too vocal it has to be said.
Usually reluctant to stick my head over the parapet, particularly on a forum like ‘fude as there is something slightly perverse in the local psyche which delights in knocking it off. But regardless, here’s a considered shot across the bow of the Twitter-maligners. It may well be this years facebook which was last years friends reunited. And chances are we wont be twittering in ten years time, but if we’re not, we’ll be doing something else. The collective We-Think, (© Charles Leadbeater) the cumulative power of the What I Know Is, is here to stay and it’s the way of the future. Be it the pithy distilled sound bites of Twitters 140 characters, or something else entirely, this form of localised and global real time communication has taken networking, marketing, and the immediate dissemination of information to unprecedented levels. Dip into Charles Leadbeater and see what he has to say on the subject. Check out his anecdote about the Asian kid doing Pachelbels Canon in D on his electric guitar in his bedroom. 58 million hits. THAT’S the power of the übernet. Whether you are an entrepreneur, a band, a fan, geek, marketeer, or promoter, Twitter is one of the most powerful tools on the internet right now to either a] get a message out there to a highly targeted audience, or b] efficiently monitor real time events, articles, releases, news and pertinent commentary.
Twitter is an extraordinary information aggregator, and its real power lies in that you choose what to be fed. Single publications, newspapers, music rags, even bespoke sites such as this, physically cannot transmit enough information of enough range. Invariably they have to pitch to the common denominator of the masses to maintain traffic. I use Twitter to cherry-pick the days news and commentary. And from feeds as diverse as The Guardian, The Onion, Belfast Telegraph, New Humanist, local wags like Slugger O’Toole. I slake my thirst for band news with NME, Kerrang, Rock Sound and other more obscure commentators. More and more bands are signing up, I’m hearing first about release dates, local gigs and tours. These are all click-throughs, if I fancy the tag-line I’ll follow the link. I could have fifty RSS feeds in my mail box, but I’d never get around to checking them daily. Instead I browse my Twitter homepage and choose what to pursue. I’ve bought 3 albums this weekend from excellent bands I’ve never heard of, been to two extraordinary lectures recently that I otherwise would not have been alerted to, and just caught a local gig that I’d have cried if i’d missed . I spend a not inconsiderable sum on formalised business networking in Northern Ireland, yet suddenly, through Twitter I find myself at Open Coffee Lisburn building very interesting relationships with much more like minded people with much more relevant interests. Nobody gives a flying Veda what I just had for breakfast, but I’m not telling them. Nor am I interested in what Stephen Fry is up to, so I’m not following him. But what I do put out there and who I elect to follow flags up my interests, crawlers pick this up and alert me to their presence and if I’m interested, I follow them. [i]Highly effective, highly targeted free marketing that puts the marketee in control.[/i] For the record, there’s a few of you muso types out there who’d do well to Twitter up-coming gigs, I’d have you on feed and it would save me trawling dozens of sites weekly to see what you’re up to.. My Twitter ID is MyrtleWilson, but it’s not about what I’m telling you, it’s about what You can tell Me.
Suck it n see…